Proud to be Made in Britain
One such organisation is Made in Britain, a network of British manufacturers that are united by a shared code of conduct and are authorised to use the official Made in Britain collective mark. With the express goal of supporting and promoting British manufacturing, the organisation has witnessed an explosion of interest in British-made products over the past year.
Indeed, in a recent survey of 1,000 purchasing and procurement decision-makers at British companies, Made in Britain discovered that three-quarters of businesses are now more likely to buy British to boost the post-pandemic economy. What’s more, 86% of respondents are willing to pay more for British goods, while 64% choose to buy British whatever the cost.
The COVID-19 crisis also appears to have heightened awareness of environmental issues, with 77% of businesses agreeing that buying British could help the nation to tackle climate change – a seven per cent increase from 2019. Encouragingly, this commitment to supporting UK manufacturers appears set to continue, with 78% of businesses admitting that they would like to buy more British products than they currently do, indicating that there is significant latent demand within the market.
Speaking in a recent interview, Made in Britain’s CEO, John Pearce, summed up this demand: “There’s never been a more important time for people to buy something that’s been made in Britain. It’s about trust; it’s about transparency; it’s about availability, but it’s also about extremely high quality.”