The projects: Platforms
Aim: to reduce dwell time and improve customer experience and safety; providing intuitive information to customers on where to stand to board the train and improve the flow of passengers off the trains and on the platform.
We used Gobo projected lighting on the platform to indicate to passengers where to stand in alignment with a carriage door, allowing a freer flow of passengers disembarking.
The trial was evaluated by the University with a series of research questions: Do the lights function as intended? Do passengers respond to the lighting/move to stand for the train? Do passengers distribute evenly along the platform? Do passengers appreciate the lighting intervention? More orderly boarding?
A combination of observations (both direct and indirect), interviews with customers and staff and Wi-Fi sniffing data were used to measure success.
Initial results are extremely encouraging.
People did seem to notice the lights (i.e. looked up ‐ looked back, looked up ‐looked along) and a small proportion of people used the lights to stand in the correct place. There were several types of interactions with the lights.
Responses were categorised into 5 major response types:
1. The participant is positioned in an area from which it would be difficult to see the light and/or they are turned away from the lights.
2. The participant is positioned in an area in which it would be easy to see the lights, but for whatever reason e.g. on the phone, they do not notice the lights.
3. The participant notices the lights and may look up into the canopy, onto the projection or along the platform, but takes no further action in response to the light.
4. Participant notices the light and interacts with it by looking/moving either a body part (e.g. foot) or whole body into and/or out of the projection.
5. Participant is positioned away from the lighting but once activated, appears to move closer/into the light after the light.